HOW TO MARKET YOUR MORTGAGE BUSINESS.
Here’s the plan
When a potential client checks you out online, and they find a stock company website without any proof of life and no clear calls to action, you’ve got a problem. At KiltedMedia we believe that your website should look good on any device, have regular updates to the blog, and make it easy for the client to contact you. Anything less than this, and you’re leaving money on the table.
Once you’re referable, the next step is to actually generate referrals from your existing clients. You need to be present and top of mind. Your clients already know you, like you, and trust you, use this to your advantage. You need to setup a system to ensure multiple points of contact with your database throughout the year, both online and offline.
Once you have a solid online presence and you have a plan in place to keep in front of your existing clients, the next step is to employ an external marketing strategy to attract new clients. The key here is to be very intentional with the type of clients you want to work with, target a single product in a geographic location. Niche is key, a shotgun approach to online marketing is a terrible idea.
CLOSE MORE DEALS
So you’ve got a great looking website, that is kept up to date, with clear calls to action. Your’e running a drip campaign that is reaching your existing clients both online and offline. And your targeted external marketing campaign is setting you up as a product expert in a certain geographic location. This is the hard work that will help you grow your mortgage business exponentially.